ABOUT DAT GROUP

DAT Group Joint Stock Company is the leading product provider and solution developer in Vietnam in the fields of Industrial Automation and Sustainable Energy.

For over 18 years, DAT has built a Value Ecosystem with outstanding elements in culture, strategy, human resources, solutions, services, technology, and supply capabilities… aiming to enhance efficiency for customers and partners in production and business activities.

10.000
+
Customers
350
+
Talents

DEVELOPMENT HISTORY

2022 – now

Collective Effort to Reach Further

Became DAT Group Joint Stock Company.

Became Sokoyo Exclusive Partner and Service Center
in Vietnam.

Became Pylontech Authorized Distributor in Vietnam.

Achieved ISO 9001:2015 certification from TÜV NORD.

2020 – 2021

Pioneering Spirit

Strengthen our reputation and elevate our
brand by partnering with Siemens and Sokoyo.

Commencement of 10-storey DAT Group
building.

2018 - 2019

Develop

Set up a branch in Hanoi.

Reached the milestone of 450,000 products sold and 6,000 customers nationwide.

2016 - 2017

Market leader

Become a best-selling provider of inverter in the Vietnam market

Develop electric power solutions (iSVG, UPS).

2014 - 2015

Inner strength affirmation

Become the most excellent Asian distributor of INVT Group

Release 150.000th INVT inverter onto the market

Expand branches in Can Tho province

2012 - 2013

Capacity enhancement

Become exclusive parner of INVT in Viet Nam
Establish a service center of INVT
Solution development solar engery
Phát triển giải pháp điều khiển thang máy

Solution development elevator controls

2010 - 2011

The milestone of 10,000 VFDs

Build new 1000-square-meter headquarter

Release 10.000th INVT inverter onto the market

2008 - 2009

Team development

Build Research & Development Team

Develop automation and energy saving solutions

2006 - 2007

The first brick

Establish DAT Technology Co., Ltd

Become a distributor of INVT Group

Vision & Mission

Vision

DAT Group is committed to maintaining its position as one of Vietnam’s largest technology – trade – service organization in the fields of industrial automation and sustainable energy through comprehensive and efficient solutions.

Mission

Our mission is to build an ecosystem that will boost efficiency and deliver optimal value to customers, partners, employees, and shareholders, also to increase social responsibility and positive community contributions.

CORPORATE PHILOSOPHY

Cause and Effect Mindset: Proper Sowing and High Fairness.

Core Values

Pioneering attitude

The desire to proactively take the leading position and conquer challenges.

Creativity

Continuous improvement, research and development of new initiatives to create differentiated values.

Commitment

Consistency between actions and words to inspire trust and credibility. Hard work to boost efficiency.

Dedication

High dedication to work. Simplifying with the goal of becoming as simple and easy as possible for others.

Sharing

Collaborate, nurture values and be accountable to the community.

BRAND MEANING

Brand Name Is
DAT Group JSC

The company name is DAT Group Joint Stock Company, DAT in short. DAT is the meaning of the first letters of the three words:
  • Drives

  • Automation

  • Technology

The brand name represents DAT’s business, providing efficient solutions, high-tech. In which, Drives-Automation is a solid foundation developing with two areas of Elevator Control and Solar Power.

Brand Icon

The brand logo consists of a circle and a round dot placed concentrically inside the letter D (Drives).

Drives is an electric motor controller – automation, which is a solid foundation for the development of the two fields of Elevator Control and Solar Power.

The small dot in the center of the circle:

– Showing solidarity, synergy and the same goal that all DATTERS are aiming to.

– The round dot is also the symbol of the sun, representing the field of Solar Power of DAT.

The rotating ring inside the circle represents the speed adjustment and continuous movement. The rotation has an upward trend, representing DAT’s constant creativity and aspiration for prosperous development.

The white shape around the dot forms a symbol of person with open hands ready to share and cooperate.

Closed circles with no end point show aspiration of eternal development of DAT. In particular, the lower top of the orange rotation expands towards the human symbol, affirming that all activities of DAT are aimed at creating many values that benefit employees, customers and partners.

BRAND SAMPLE:
THE DEVOTED

DAT builds its brand on the model of the Devoted. This means that, we are committed to serving customers with a “heart” of enthusiasm and a high sense of responsibility.

We act sincerely and always make creative efforts to bring the best value to customers and society.